New York City Department of Health - Opioid Treatment

I lost my only sibling to a drug overdose in 2008, so when I had a chance to work on an opioid treatment campaign for the NYC Health Department I jumped at it. Of all the stories that we chronicled, one resonated much more for me than the others, and the visual metaphor of a man climbing out of the depths of addiction and back into the light was incredibly fitting, and too good not to share.